INTERACTIVE MARKETING
This project was for an Interactive Marketing class, which allowed me to gain knowledge in social media campaigns, emails, SEO and SEM plans, Google Analytics & Trends, market research, and product development. The purpose of this project was to create a product and market it accordingly. Through the initial building blocks of the product, I was to create the product itself, a target market, a SWOT Analysis, a competitor analysis, a campaign, and a variety of mockup marketing tools. This has given me insight on how companies market their products and services through online services.
I found this project to be very informative as it provided me with a better grasp on how interactive marketing works and how companies use that information. It was a great way to see the difference between traditional and online marketing.
